If you have decided to create a website for your business means you have identified the importance of having one to grow your business.
Because a website acts as your digital storefront whether it sells products, services, or both.
This also means you have given importance to building your brand and being identified among the vast number of businesses similar to yours.
Let’s get to know some things to consider when designing a website to suit your brand.
Define your branding guidelines
First and foremost, you need to define your brand identity.
What exactly is meant by that?
A brand is a feature or set of features that differentiate one organisation from another.
The brand identity focuses on your brand personality and the values you convey to your current and potential customers.
The goal is to ensure that your brand is consistent with your values, purpose, and market.
It helps your customers to differentiate you and perceive your brand the way you want in their minds.
Identify your target audience
Another essential thing to define while identifying your brand personality is to know your audience.
Who you can target and want to target to sell your products and services?
Because not all audiences want or care about the same things.
The assumption is never the answer, pick your best customers and create buyer personas.
What is a buyer persona?
A buyer persona describes what your ideal customers are like, what are their likes and dislikes, their gender & age, their professions, what their days are like, the challenges they face, and how they make decisions. For example, how much time do they take to make a buying decision for your products or services? What are the hurdles they have to overcome before making a buying decision etc?
Don’t worry if you do not have a good number of customers to have an idea about your audience. You can always research similar brands and your competitors.
You can check the content they do on their website and social media. You can check the comments and reviews by their clients, fans & super fans to know what type of customer segment you should target for your business as well.
When you understand your target audience, you will be in a better position to create a website that suits them.
Determine the goals your website must achieve
Once you identify who you are in your market, you can figure out what you want to do with your website.
It is not always about generating sales. Depending on your business, you may have different goals you want to achieve with a website.
It can be to increase their brand awareness or to maintain it to educate the customers on relevant topics for their niche.
Whatever the goal you have for your website, it is necessary to outline it so that you can measure the success of your website against the goals you want to achieve.
Choose the right design to suit your brand personality
There are many themes available for your website if you are to build it in WordPress, Wix, Shopify, or whatever platform you choose, depending on what your website is about for your business.
Being mobile responsive is also an important idea when designing a website because mobile phones are the most commonly used device to connect to the internet nowadays.
”93% of Australians used a mobile phone to go online in the 6 months to June 2021, up from 84% in 2017′ according to Australian Communications and Media Authority”
One of the reasons why brands decide to hire a WordPress designer is to ensure their website design is unique and customized and cannot be copied by their competitors.
However, this comes at a high cost with an average price range from $5000 to $10000.
But it doesn’t mean there is no chance to find cheaper and high-quality web designers in Australia.
One such pro web developing company is Webmob with pricing starting from $197 per month.
With experience over 20+ years as web developers in Australia and offshore, they keep their customers at the heart of everything they do.
Invest in your brand colours and logo
A logo is one of the first impressions of any brand. It is essential to design your logo with your brand values in mind.
It is also necessary to keep it simple, professional, and memorable. Depending on your budget, you can either hire a logo designer or use simple tools such as Designer to create a free logo.
When choosing the colour palette for your brand, it is always a good idea to limit your options without being carried away with too many colours.
Being simple and consistent is the key to maintaining a memorable brand.
Stay consistent
Consistency is key to building a strong brand. It is essential to reflect your brand in all the activities you do around it. Whether it is your website, social media, email, or even the online and offline events you organize.
When it comes to your website, you need to create a consistent feel throughout the pages, including the colour scheme, fonts, buttons, images, content, and everything within the website.