There are many reasons why logos are important. They can be daunting to design but are essential to the success of any business and are vital to any personal branding you may do. Your logo should communicate who you are, what you do, and how you do it. You can use this graphic on marketing materials, social media, business cards, and presentations. Yes, it may sound like a lot of work in one image, but using the correct tips becomes easy.
You do not have to worry about creating an attractive logo design, as here, you will get all the tricks, tips, and walkthroughs to design a logo. It does not matter if you are a beginner or a veteran; these tips will help create the logo. You can easily enhance your professional logo design by using these tips.
What characteristics should a good logo design include?
- It should be timeless.
- It should be memorable.
- It should be eye-catching.
- It should encompass your brand vibe.
- It should have meaning.
How to discover your brand vibe?
Brand vibe means the way your brand makes the audience feel. It is also called brand personality. Brand guidelines should clearly define how should apply consistency across your logo and content.
Here are the five most stunning logo design tips & tricks-
- Attractive colours are the key
- The picture conveys a thousand words
- It is better to create visual salience with a pop of colour
- To make a clean logo design, use space.
- Use shapes to think inside the box.
Attractive colours are the key.
Colours always make the lifeless things vibrant and impressive. The key to drawing customers’ attention is to use attractive colours in balance. You can use different shades of the same colour to create subtle contrasts in your logo if you are not trying to create a feeling of zen. Monochromatic does not always mean black and white rather, and professional logo design uses a pop of colour to make it unique.
If you’ve been wondering what good design looks like, now you know. The logo of Serenity makes use of different shades of pink for a relaxing effect. There are various colours, and each colour has its own identity to represent.
The picture conveys a thousand words.
The picture in your logo can convey a thousand words to your audience without verbally speaking. Visual representation of your logo does a lot of work. Why speak when you can show them your identity with your work? Use simple icons to communicate what you do.
Do you remember the discussion about brand vibes above? The combination of the plane and the sun here makes me feel excited and dream of warm sunny holidays.
Designers love visual puns, so Frost Bites created this quirky ‘bite’ to display their food company status. make the logo design with simple overlaps of two circles with the same colour as the background.
Create a clean logo design using space
When people dress and find that they may be overboard with accessories, what do you do in such cases? You take off one thing. You have to do the same in creating a logo design. Do not overboard your logo with excessive designs and colours; instead, keep them subtle. Please make a logo with clarity in visual appearance so that it becomes legible.
Keeping your logo “clean” will allow people to read it when it’s far away or small. This logo for a photography business combines minimalism with a camera icon created with two brackets and the letter “o.” Completing a logo like this proves that it is unnecessary to use many symbols or colours to make it attractive.
Additionally, using space in your professional logo design will make it easier for your logo to incorporate seamlessly into brochures, posters, and t-shirts, among many other marketing collaterals.
It is better to create visual salience with a pop of colour.
Many people get stuck when they cannot choose what colour combination will be good and bad. Many tools combine colours and give umpteen options to choose from, and you can select your favourite from them. Picking up colour combinations and using them in the design is known as visual salience. Create a logo with visual salience.
A ‘pop’ of colour is one easy way to make your logo stand out in casual conversation and create visual salience. You can make an evergreen logo by using subtle yet attractive colours to make it eye-catching for the audience. There are different ways to use the initial letter to create a logo or the whole word. It all depends on your preference. Adding a little pop of colour to your design prevents your design from feeling flat, and designers use it all the time.
Use shapes to think inside the box.
What are how you can make your logo stand out? Using shapes is one of the best ways to make an exceptional logo design. For example, if you are designing a law firm logo, you can put the logo in a box to give it a professional look. Create a logo by using different shapes.
The boxed logo is also useful for cross-platform branding, as it works well on presentations letterhead and merchandise like lanyards and pens.
There are shapes available with various textures and gradients, which will aid you in designing the logo and making it stand out from others. You can use the different colour gradient logos to give a sleek look, bold look, or whichever look is suitable for your logo.
Use these amazing tips to create a logo by yourself. Even if you are a beginner, it will not be a problem; instead, it will help make a stunning and impressive logo design that would attract the audience. Use all the modern ways to keep your logo design updated and timeless.